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Entity explains how Charlotte TIibury is empowering women one lipstick tube at a time.

“Give a woman the right makeup and she can conquer the world.” – Charlotte Tilbury

There is a misconception that the more makeup a woman wears, the more insecure she must be. Statistically, it goes something like this: For each ABH Brow Wiz kit bought, two pairs of judgmental, off-fleek eyebrows raise.

Many misguided people believe that makeup is worn to cover the face with a layer of deceit. However, many women also feel empowered by the very thing that others condemn as a sign of insecurity. Undoubtedly, there’s  tension here and it’s staring us right in the face.

But to all you radiant, confident makeup lovers who have to face these judgements every day, you’re in luck: You have a new, big-name secret weapon on your side.

“Give a woman the right makeup and she can conquer the world,” says Charlotte Tilbury, the 42-year-old internationally-acclaimed makeup artist, mogul and mother of two.

Tilbury has worked with every legendary starlet to have graced the red carpet, and has even had to turn down a few (ever heard of, oh, Lady Gaga, Madonna or Queen Bey?) due to her high-gloss, high-fashion schedule that’s always busting at the seams.

Before Tilbury became a brand, she was a child born to two creatives. Raised on the Spanish island of Ibiza, it was here that at age 13 Tilbury attended a summer camp and had her first meeting with mascara. On that day, Charlotte noticed a difference in how she regarded herself and how others did, as well. She calls the inspiring experience “empowerment.”

From that day on, Charlotte has not been seen without makeup. Nighttime only means the debut of a new look—a “dialed-down smoky eye,” which Tilbury tells Beautylish she terms the “bedroom eyes” that she wears even when she sleeps. Not even her husband has seen her without her “secret weapon.”

Around the clock, Tilbury ensures that there’s never a moment when she feels or looks like anything less than the superwoman she is.

In 2013, Tilbury embarked on a mission to give every woman this same good feeling. She did this through the launch of her empire, Charlotte Tilbury Beauty. Tilbury’s makeup and skincare label strives to make the makeup artist’s red carpet techniques and secrets available to all women so that the confidence she imparts can be available to women around the world.

“As I always say, beauty is not an exclusive club—there are no unattractive people, just some who don’t understand the power of makeup,” Tilbury remarked to Beautylish, “The artistry is in the products themselves, so much so that I’m practically taking myself out of a job!”

Now “21 months old,” as Tilbury lovingly calls her brainchild, Charlotte Tilbury Beauty has become an extension of the artist herself. Its reach is international and its impact is invaluable. The beauty company’s most recent campaign is Hot Lips, a celebrity-inspired lipstick line to the benefit of Women for Women International, a nonprofit that gives support to women survivors of war.

In profit and in purpose, Charlotte Tilbury Beauty is dedicated to the empowerment and betterment of women everywhere. If you’re ready for your Penelope Cruz pout while you give power to women across the world, find your “happiness in a tube” today in a store near you.

Edited by Ellena Kilgallon
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