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Entity reports on why vinyl records are making a comeback and are becoming trendy again.

Are a woman that could spend hours in a record store? Thumbing through record cases one by one is therapy for you – you could do it all day. You know there’s no better feeling than walking out of a music store with a bag full of new vinyl, so heavy that it makes your arm ache when you carry it. When you set the record in the player though and place the needle gingerly on the vinyl, the music sends a wave of euphoria over you and you become lost in the enjoyment of the entertainment experience.

Well, maybe that’s a bit of an exaggeration, but if you believe your love for vinyl is incomparable, think again. Although music streaming services like Spotify, TIDAL and Apple Music make it easy for us to access the music we love with a tap of a finger, more and more people (especially millennials) are going old school and purchasing record players and vinyl.

Stores popular with millennials, like Urban Outfitters, have started to sell trendy record players and vinyl in their entertainment sections. But why?

Why would women and men, especially millennials, have such a strong connection to records when they grew up in an culture where most music was consumed via CDs and iPods? Not to mention that record players aren’t cheap and neither is vinyl. What’s so attractive about this vinyl trend that’s causing everyone to regress to an analog music era?

The re-emergence of the vinyl-craze is similar to the surging popularity of other retro trends like pin-up style, Volkswagen buses and Polaroid cameras. But aside from just the retro value of the record player, there’s something more that keeps music lovers coming back to the record store.

Many speculate that there’s this feeling, an abstract reward that people get when they handle the delicate disk, easing it gently out of its sleeve and making sure that it doesn’t get scratched when they place it in the player or drop the needle.

The connection that’s established between the listener and their music is much more personal. It is stronger than one that involves simply clicking a song in a playlist on a streaming service. People who are crazy about vinyl know that it’s much more than just music – it’s an experience.

Additionally, while many streaming services boast about the quality of their sound, music lovers buy vinyl just for the integrity of the gritty, grainy and “warm” sound of the record. It gives the music more charactere. It’s endearing to listen to a vinyl with a few imperfections – it gives a fuzzy sort of sound that’s pleasantly imperfect.

For the retro value of an outdated way to listen – and experience – music, but also for the unique entertainment of handling and playing records, vinyl maintains the same allure as it did decades ago when it was all that people listened to. Vinyl is sentimental, human, gritty and flawed, and for that reason, it has the chance to roll with the punches that digital music is slinging in today’s world.

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