Entity story on trendy beauty products

As the New Year is upon us, we must say goodbye to the beauty trends of 2017.  Some were good, some were outright outrageous (pimple nails?), but nevertheless we head into a new era of trendy beauty products. But how will you ever decide which cool product to try?

Fear not. Entity is here to make your choices simple. We’ve paired each zodiac sign with a cool new beauty product for you to try in 2018. So what will your look be?

Aries (March 21-April 19)

Entity story on trendy beauty products

Via Instagram/@fentybeauty

FENTY BEAUTY BY RIHANNA Pro Filt’r Soft Matte Longwear Foundation. This long-lasting full coverage foundation makes your skin look poreless and shine free. Get it at Sephora for $34.

As an Aries, you’re naturally confident and courageous. You know how to leave a lasting impression, so this long-lasting beauty product is perfect for you. You’re super optimistic, and you’ll likely set some pretty big goals for yourself in 2018. So when it comes to trendy beauty products, don’t be afraid to be a little adventurous.

Taurus (April 20-May 20)

Entity story on trendy beauty products


Banana Bright Eye Crème by OLEHENRIKSEN. This brightening eye cream will erase any evidence of a bad night’s sleep and leave your skin feeling refreshed. Get it at Sephora for $38.

People born under the sign Taurus always see the good in people. You love finding beauty in life where most people would not see it. The beautiful packaging of this cream will definitely appeal to your love of aesthetics. You’re ambitious while still remaining practical, and we know you’ll do great things this year.

Gemini (May 21-June 20)

Entity story on trendy beauty products

Via Instagram/@skinmiso

Pore Beauty Nose Pack by SKINMISO. This kit will remove blackheads from your nose and face without causing damage to your skin. Get it on Amazon for $25.

Geminis are super sociable and always ready to try new things, trendy beauty products included. Out of all the new trendy beauty products, this one is perfect for you. Communication is definitely a strong suit of yours, and your friends always look to you for advice and new ideas.

Cancer (June 21-July 22)

Entity story on trendy beauty products

Via Instagram/@sephora

#Lipstories Lipstick by Sephora Collection. These lipsticks come in every color imaginable, and the color will last all day long. Get it at Sephora for $8.

Each shade of this lipstick is meant to symbolize a memory in your life. Cancers are super sentimental, so of all the trendy beauty products this one is perfect for you. As a Water sign, you’re likely very imaginative but still practical. You highly value your close emotional bonds with friends and family, and connecting with people has always been one of your greatest skills.

Leo (July 23-August 22)

Entity story on trendy beauty products

Via Instagram/@toofaced

Pure Gold Ultra-Fine Face & Body Glitter by Too Faced. This glitter has bits of real gold in it, and you can put it on every part of your face. Get it at Sephora for $17.

It’s no secret that Leos love to stand out in a crowd. And what better way to stand out than with a pop of gold? As a Leo, you’re cheerful and love to laugh. People can always find you at the hottest parties since you’re naturally very social and outgoing. You love hanging out with a variety of different people, but you have a few lifelong friends who know you better than anyone else.

Virgo (August 23-September 22)

Entity story on trendy beauty products

Via Instagram/@skinfood_us

Freshmade Coconut Mask by SKINFOOD. This moisture-packed, yummy-smelling mask will leave your skin replenished and happy. Get it at Ulta for $13.

Virgos are incredibly hardworking people, so your skin will definitely thank you for this. As an Earth sign, you naturally love taking care of yourself and staying healthy. You approach everything in life from a very practical angle, and you’re great at keeping your life organized.

Libra (September 23-October 22)

Entity story on trendy beauty products

Via Instagram/@incrediblecosmetics

Lip Trippin Strobe Lipstick by Inc.Redible. This awesome new product is like highlighter for your lips. It’s a lipstick that comes in all iridescent shades to make sure you stand out. Get it at Sephora for $13.

Libras are naturally very social, so we don’t doubt your 2018 event calendar is already starting to fill up. You love keeping the people around you happy at all times, and your friends love you for it. You’re great at staying organized and on top of everything, which makes you the perfect party planner.

Scorpio (October 23-November 21)

Entity story on trendy beauty products

Via Instagram/@sephora

Sugar Lip Caramel Hydrating Balm by Fresh. This yummy scented rich lip balm will leave your lips super soft and full of hydration. Get it at Sephora for $18.

As the water sign Scorpio, you’re very resourceful and passionate about a variety of things. People often find you to be extremely charming, and you’re a truly loyal friend. You’re very open in your conversations with friends and family, and those closest to you know how much you value honesty in every relationship.

Sagittarius (November 22-December 21)

Entity story on trendy beauty products

Via Instagram/@laneige_us

Lip Sleeping Mask by Laneige. With this overnight leave-on lip mask, you’ll wake up with vitamin-enriched, moisture-packed lips. Get it at Sephora for $34.

As the fire sign Sagittarius, you love dreaming big. Traveling to exotic places and experiencing different parts of the world (including places where your lips might get chapped) are some of your favorite things to do. You love feeling connected to the outdoors and to nature, and your friends love you for your sense of humor.

Capricorn (December 22-January 19)

Entity story on trendy beauty products

Via Instagram/@thayersnatural

Alcohol Free Rose Petal Witch Hazel Toner by Thayers. This natural toner will leave your skin feeling even and help prevent breakouts. Get it on Amazon for $16.

Capricorns are nothing if not responsible and disciplined. You have what it takes to stick to a skincare routine, so we think this product is perfect for you. You value family and tradition, and can always be spotted with your closest group of friends on the weekends.

Aquarius (January 20 to February 18)

Entity story on trendy beauty products

Via Instagram/@firstaidbeauty

Hello FAB Coconut Water Cream by First Aid Beauty. The light moisturizer is full of amino acids and enzymes to naturally hydrate and brighten your skin. Get it at Sephora for $34.

Aquarius is an Air sign, which means you’re strong and independent when it comes to making important life decisions. You love having fun with friends and creating memories that will last a lifetime. You’re a great listener and you love engaging in deep meaningful conversations.

Pisces (February 19 to March 20)

Entity story on trendy beauty products

Via Instagram/@milkmakeup

Cooling Water by MILK makeup. This hydration stick has caffeine and seawater to leave your skin refreshed and cooled off. Get it at Sephora for $24.

This product is perfect for Pisces, a water sign. You’re compassionate and loving, and you always make sure everyone around you is happy and content. But don’t forget to take some time for yourself, too, and focus on your personal health and inner spirituality.

So as you can see, there are many new trendy beauty products that you should try in 2018. We hope we have inspired you to step out of your comfort zone and embrace your inner beauty queen.

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