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Entertainment November 29, 2016
Beyoncé is aiming to “sleigh” the competition in the Christmas shopping market by releasing holiday-themed merchandise on her website.
The business savvy pop icon is selling everything from $16 wrapping paper to $60 sweatsuits in the hope that Queen Bey fans will want to treat themselves like royalty over the festive season.
She has put the line “I came to to sleigh” on one of the t-shirts in her collection as a festive take on her “I slay” lyric from smash hit “Formation.”
There are also seasonal red and green “I Sleigh All Day” hoodies along with a t-shirt showing a stocking full of lemons, as a play on the superstar’s chart-topping album, “Lemonade.” You can also say “Boy, Bye” to your money with her new $18 “Boy, Bye” booty shorts.
READ MORE: Why Beyoncé’s CMA Performance Is a Political Statement (VIDEO)
The clever marketing ploy also includes wrapping paper in yellow and blue that is adorned with cartoon images of Beyoncé’s famous yellow dress and iconic black “Formation” fedora.
The whole line is available to browse now on Beyoncé’s site and when she counts all the money this merch brings in, she likely won’t be “sorry.”
READ MORE: #WomenThatDo: Beyoncé Knowles
