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ENTITY reports on diamond candlesPhoto via Instagram/diamondcandles

The days of going to a jeweler and buying yourself a nice ring are over. Kind of.

Thanks to Diamond Candles, you can now enjoy the excitement of buying a candle and burning it until you find a random ring inside.

But how legit are these rings? Let us break it down for you.

What are diamond candles?

ENTITY reports on diamond candles

Photo via Instagram/diamondcandles

Husband and wife duo, David and Brenda, invented the idea when David went out to buy Brenda an engagement ring. While looking for something to put the ring in, he saw a candle and realized how much Brenda loved them. With both the ring and candle in his hands, Diamond Candles was born.

For $24.95, you can buy a soy wax diamond candle either in its original scent or in something fresh & fruity. But as you may have guessed, it’s no ordinary candle. Each candle contains a ring.

The rings in every candle are worth either $10, $100, $1,000 or $5,000 candle. If you also find a slip of paper with a code in your candle, you’re a lucky RINGREVEAL winner, which means you can go online and see if you won a ring at one of the higher price values. But it’s unlikely because there’s a one in 100 chance of getting a $100 ring, a one in 1,000 chance of getting a $1,000 ring and a one in 5,000 chance of getting a $5,000 ring.

So you’re saying I can’t choose the ring?

Pretty much.

You won’t know what the ring looks like or if it’ll even fit until you’ve burned the candle. Think of it as buying a candle and being surprised with a bonus ring.

It’s like finding a prize at the bottom of the cereal box for adults. You get whatever is there.

But how are they able to give out rings worth thousands of dollars?

On their website, they explain that the company reinvest the money they make from their products back into their company instead of into commercials. And they can’t afford to put a $1,000 ring in every candle, but they do receive a discount when they buy in large quantities.

Also, before they invented the RINGREVEAL idea, the company used to also put the higher value rings in the candles. So before, customers never knew how much the ring would be worth.

This resulted in a lot of videos capturing the reveal.

1 And there are a lot of videos with clickbait titles.

How interesting could a video about a burning candle and a ring actually be?

The woman begins the video by explaining the smell of the candle, and she explains that she truly loves the smell of the candle. She fishes the ring out and it’s wrapped in a tiny plastic bag and gold foil. It’s a fake diamond ring with a ruby colored stone in the middle. Unfortunately, it doesn’t fit her finger.

And after realizing that, that’s about it. There’s nothing else to the video.

2 People also reviewed Diamond Candles overall.

User budgetsavvydiva explains how she’s a candle enthusiast and goes into whether the Diamond Candles are worth the price.

She talks about how she bought 10 candles at a discounted price but only burned eight. She showed all of the rings she found in her candles, which were basically just costume rings.

The video also talks about how the site explained rings that are unmarked are worth $10 while rings with a China or Tawaiian mark are probably worth more, but she disagreed with that fact. This candle fanatic wasn’t fooled by the entire gimmick.

When answering the question of whether or not the candles are worth it, she says, “I think it’s worth it if you can get it for $15 with free shipping. Honest opinion, that’s what I give.”

We appreciate your candor, budgetsavvydiva.

3 People also received hate for posting possibly fake videos.

While fishing her ring out of the candle, user dealsanddrivel compares the experience to “Christmas morning.” She has trouble taking the ring out of the foil and plastic bag since it’s still covered in wax but she reveals a gold ring with a diamond stone.

The site used to explain that rings with a “14k” mark were worth thousands of dollars. So when she reveals that the ring says “14k,” you would assume she would freak out a little more. But she just says, “And that is my ring from Diamond Candles, can you see it?”

Because of the lack of enthusiasm, dealsanddrivel received a lot of hate from viewers. People called her out on it being fake, claiming they heard her son whisper “act excited, really excited” before she even opened the ring.

Another viewer kept it real by commenting, “Does it really matter? It’s a fun surprise, and the cost isn’t much different from Yankee candle or any of the other big candle companies. I just ordered two. I don’t care if I get a real ring or not. The scents are awesome, and finding a little treat for yourself doesn’t hurt either.”

So what’s the point of buying these rings?

The same question could be asked when it comes to lottery tickets and cracker jacks. People buy them for the thrill of it. But at least in this scenario, you’re promised a candle and relatively nice ring.

The product has started a trend among bloggers and YouTubers, and the hashtag #diamondcandles has over 44,000 posts on Instagram. Pinterest also has multiple boards dedicated to the trend.

So when it comes to whether or not this entire idea is a scam, dealsanddrivel’s viewer said it best: “Does it really matter?” It’s about the fun twist to burning candles. If you really wanted a $5K candle, then you should probably look elsewhere.

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