Relationships July 26, 2017
You can't unsee this.
On a scale of one to ten, how done are you with “for her” gift campaigns?
If it’s twelve, then you’re in the right place. There is an insane disparity between the amount of girlfriend gift campaigns and boyfriend gift campaigns. Where are the scented candles and bath bomb gifts for him?
We began to wonder what male-targeting gift campaigns would sound like, especially if they had the same tone and stereotypes that female-targeting commercials usually do. Thus, the following list was created.
To address this unfortunate lack of unique merchandise, here are five things that belong in the “gifts for him” ad campaign that never was.
Has your boyfriend complained about how the boring and uncolorful nature of his bath products? Well, never fear, for he can use his own grisly bath bomb (we called it bomb ‘cause guys like explosions… right?)
With the truck-scented bath bomb, your man will feel right at home as the entire bathroom slowly starts to reek of gasoline and rubber.
Does your home constantly smell disgustingly normal? Well, now we have Mandles For Him, candles scented like the lawn he should’ve mowed today (uh-oh!).
Get ready to be passive-aggressive about the pungent scent of grass sweeping your kitchen, all the while making stern glances at the lawn mower by the shed. He’ll be so stoked about the scent of grass, he won’t be able to wait to mow the lawn!
In between all of that yard work and manual labor, your man will probably have a considerable amount of grime beneath his fingernails. Now he can feel perfectly masculine while maintaining his cuticles, using one of our best-selling gifts for him, the Man-nail File! Grime will be no match for your masculine man’s filing skills!
Treat your man to a totally rad gift: bear slippers. Not to confused with the Bear Paw brand, these sleep-boots were made from real, carnivorous bears.
Each bear was personally wrestled by the cobbler in an epic three-hour brawl, only to defeated by the bare, bloody knuckles of the artisan shoemaker. Your man will love the woodsy scent of the slippers, as well as their totally masculine means of production.
Did you think lingerie was just for women? Think again! Our “For Him” special sale includes huge deals on lacy swim trunks, frilly pink boxers and briefs literally just made out of purple bows. They’re not comfortable, but hey, what’s important about comfort?
Are these among the best gifts for boyfriends on the market? Probably not, but you get the picture. Over-stereotyping in ad campaigns not only doesn’t work, but it gives boyfriends and girlfriends across the world a skewed idea of what their partner actually wants.
So on your next gift-giving occasion, try just straight-up asking your partner or their close friends. Odds are you’ll think of something a lot better than we did.
