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Culture May 10, 2017
So you’ve successfully started a charity for a cause you’re super passionate about. And it’s really taken off in your community and done some real tangible good. But now you want the world to know about it you need more support! How do you spread your wings and fly?
MakeUseof.com recommends that you find a way to simplify your message or campaign so it will be easier to promote online. This will enable greater audience understanding and will people more likely to share your message.
If your charity only specifically benefits your community (maybe you’re trying to restore a historic building, or save the feral cats in your neighborhood) figure out what other global groups would appreciate your efforts even if they are hyper localized. Architects and history buffs might support you, or animal lovers.
You want the campaign to mean something to people. Usually that means a lot of passion which means you need to connect with your audience on an emotional level. There’s a reason that ASPCA commercial with Sarah McLachlan and all those sad battered animals is so iconic. Those ads generated more than $30 million dollars for ASPCA according to the Huffington Post.
The secret to the ASL Ice bucket challenge was its crazy interactive component. The challenge wouldn’t have gone viral without a critical share from one woman who just couldn’t be outdone by her cousin in law, according to Time Magazine.
Reach out on multiple social media platforms. Learn the best way to show up in people’s Facebook feeds, have someone witty and smart write your tweets. Make sure you’re posting semi related and gorgeous Instagram photos.
Partner with another organization, or many other organizations. They’ll help you spread the message across a larger network.
Hashtags, sassy T-shirts, apps, selfie challenges. Know what’s up with the kids and what they’re likely to respond to.
Show people what their money is going towards and how they’re making a difference. Post videos online so that you’re being transparent and people feel like there’s a reward for donating. You could even take a cue from Kickstarter and give people incentives for donating or spreading awareness.