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ENTITY shared cupcakes and cashmere controversyPhoto via Instagram / @shopcupcakesandcashmere

Emily Schuman, alumni of the hit show “The Hills,” created the fashion line Cupcakes and Cashmere based on her same-titled fashion blog.

However, the name of the brand wasn’t the only thing the Internet hated. The brand, which has been around since 2008, has received a good deal of online criticism for not catering to the everyday woman.

ENTITY is here to break down the five reasons many people won’t be ordering from Cupcakes and Cashmere anytime soon.

1 A former employee publicly blasted the company for their disrespect.

ENTITY explains cupcakes and cashmere controversy

Former employee Alina Gonzalez expressed her quips with the Cupcakes and Cashmere brand after being fired in 2017.

While Gonzalez worked for the blog and not the fashion line, her experience left a bad taste in fans’ mouths. Many were no longer craving cupcakes after.

Like any millennial, she ranted via Instagram story. Here’s what she said about her former boss:

“Every. Single. BOSS. I have spoken to. Who, hashtag, work at real Companies, have had real Jobs, manage real teams. Cannot believe she was so small and petty. She never said another word to me again and did not have the personal integrity and wherewithal to send a professional courteous note saying thank you and goodbye.”

Prior to that explosive blast, the two had an awkward exchange via Twitter. When a fan pointed out Gonzalez brought a more “free” and “cool” vibe to her writing after leaving the company, Schuman responded:

“She had the same freedom to use her voice on C&C, but sadly, sometimes the person you think you know turns out to be someone else.”

You can guess Gonzalez wasn’t too happy about it because she responded:

“Lol what? I was told to tone myself down and ask, ‘What would Emily do’ before posting?’ How is that ‘the same freedom to use my voice’ lol.”

Awkward!

2 Cupcakes and Cashmere is based off Emily Schuman’s fashion blog even though she doesn’t have any formal knowledge of the industry,

An alleged bad attitude or faulty management skills aren’t the only thing fans don’t like about Emily Schuman.

This former “The Hills” alumni started the Cupcakes and Cashmere blog and clothes line without any formal fashion experience.

“I started the blog this way for selfish reasons,” she said to Business Insider in 2011. “I knew if I was just writing about food or fashion, I’d get bored. There’s a lot of learning as I go, sharing my tips. I’m sure professionals might not say that my makeup or food is not done right, but I’m just an everyday girl sharing how I go about life.”

3 And the styles are super basic and boring.

ENTITY explains cupcakes and cashmere controversy

Photo via Instagram / @shopcupcakesandcashmere

When it comes to the fashion line, the striped cotton looks and boxy dresses aren’t exactly what most consider high fashion.

As online reviewers point out, even her leather shorts and rompers lack originality.

Schuman described her intent for the line’s design to Teen Vogue in 2016.

“The Cupcakes and Cashmere girl is polished but effortless, and on-trend without being trendy,” she said. “She takes classics and updates them with modern twists; and finds ways to elevate basics in simple but impactful ways.”

Well, it seems like she’s right about the not trendy part.

4 But that doesn’t stop them from being really expensive.

Despite the fact you can find similar looks at Walmart or Target, the price tag is definitely something you won’t. A basic spaghetti strap on the site goes for $46. But it doesn’t stop there. Basic dresses are priced in the $100 to $200 range and an evening gown hits over $300.

For the majority of millennial women trying to balance rent, student loans and high gas prices, these prices are just too unrealistic.

A commenter on the Cupcakes and Cashmere Facebook explained:

“I love these pieces, and your blog. Your style is great and I agree, these are very wearable pieces. I was hoping your collection would hit that grey area in between the ‘sucky quality but this shirt cost me $8 so who cares if it falls apart in the wash’ Forever 21 look and the ‘beautiful special pieces that are too expensive to shop regularly.’

The market is saturated with the latter, and your collection is yet another. I wish you the best of luck – but please perhaps consider going into that much needed middle area in the future. Please!!! Someone needs to!”

5 However, the main reason people don’t want to shop there is because they only cater to women who are a size 0 to a size 12.

According to Schuman, her brand is supposed to cater to the average woman. “She’s any woman who seeks to elevate the everyday – with her personal style, at-home life, career and relationships,” she told Teen Vogue. “She’s someone who wants to look and feel pulled-together, have an inspiring home, a job she loves, and be surrounded by people she values.”

However, many feel the brand doesn’t stick true to that goal. Why? The line only offers up to size 12. This is definitely problematic.

As Today pointed out, the average woman was considered to be a size 14 until a study from the International Journal of Fashion Design, Technology and Education found that the average woman is actually closer to a misses size 16 to 18 or a women’s size 20.

Basically, when you cut your line off at a size 12, you’re eliminating a majority of your supposed market.

And commenters on the Cupcakes and Cashmere Facebook were quick to point this out.

“That is really limiting and size-ist,” one user said. “Your pieces look really beautiful, and I would love to support you, but I can’t since you didn’t include people like me.”

Maybe if you include bigger sizes and make your prices more affordable, more people would like the Cupcakes and Cashmere brand, Emily.

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