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March 1, 2017
When it comes to McDonald’s, you either love it or love to hate it. You’re either a person who can devour a happy meal, or you’re one who watched “Supersize Me” once and have avoided the place like the plague ever since. But no matter your stance on the fast food giant, after reading this list you’ll have to admit that there are invaluable things we can learn from McDonald’s marketing strategies.
You’d recognize the trademark golden arches anywhere. Although many companies constantly change their logos and mascots to stay relevant, McDonald’s has stuck with its signature trademark identifiers since opening day. Although it may not have the most modern advertising, it’s recognizable and familiar.
When McDonald’s received major backlash for the health quality of its food, it quickly responded by attempting a healthier menu, as well as stating the nutrition facts of its products. It added salads, breakfast bowls, yogurt parfaits and more, subsequently catering to a larger percentage of potential customers.
In its advertisements, McDonald’s often shows how each different type of potential customer can enjoy its food, be it by moms on the go or construction workers. It knows how to cater to its audience, offering different menu items depending on the country the restaurant is in, like having exotic menu items like seafood in Japan and more spicy options in India.
Whether it’s just to keep up appearances or not, McDonald’s is known for its involvement in charity. It participates in college scholarship programs, homeless youth initiatives and more. By showing the public that it cares about greater issues, consumers can feel better about where their money goes when they buy a burger and fries.
McDonald’s makes a major effort to have something for every member of the family. Adults can pick up multiple different types of coffee, while the kids can play in the fun houses that are often located on McDonald’s property. They’re focused on making going to McDonald’s a rewarding and family-friendly experience.
So, no matter if you’re a McDonald’s junkie or a vehement protester, you can learn from the McDonald’s brand in its business aspects.