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Zombie drama “The Walking Dead” is by far the most discussed TV show on Facebook and Twitter.
The AMC series has almost three times as many social media interactions as its nearest rival, Fox’s hip-hop hit “Empire,” according to a new survey by ratings measurement firm Nielsen.
That company has started measuring postings as well as viewing figures because such numbers help TV networks set advertising rates for their shows by giving a further indication of audience interest. especially among the 18-49 demographic which is seen as most valuable to advertisers. As Facebook and Twitter are public companies, they are invested in the process too because having those numbers be especially significant adds to the value of their firms.
In terms of viewers, “The Walking Dead” is American TV’s most watched show with 18-49’s, boasting 11.27 million weekly viewers in that demographic while “The Big Bang Theory” is number two. But that CBS sitcom doesn’t make the top ten in social.
With 3.2 million combined Facebook and Twitter posts per episode, “The Walking Dead” is showing the most life on social. The shocking deaths of key characters in the Oct. 23 2016 episode were the most discussed TV show storyline on social media last year.
Here is the complete top 10 of most socialed shows from Nielsen’s just published Social Media Report.
Professor: Where’s your essay?
Me: I couldn’t do it
Prof: Why?
Me: You see #TheWalkingDead last night?
Prof: … I’ll give you an extension— Emanuel Zbeda (@therealezway) October 24, 2016
“Pose for da camera, ladies and gents #Stunt #Empire” – @serayah
A photo posted by Empire (@empirefox) on
American Horror Story is coming early this year! pic.twitter.com/411sF8j36x
— Common Gay Boy (@CGBPosts) January 17, 2017
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A photo posted by Kurt Angle guy (@kurtangleguy) on
*SNL cold open writers light up cigars, put feet up on desk*#GoldenShowers
— Jake Vig (@Jake_Vig) January 11, 2017
I had worked at SNL for 8 seasons and can say Saturday’s SNL Cold Open on Trump was one of the best on many levels: https://t.co/WXK5F5xnNG
— (((DeanObeidallah))) (@Deanofcomedy) January 15, 2017
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Awwww @MrJamesCosmo is soooo cute! Bless him! #teamcosmo #bigbrother
— Donna Cranage (@b0593ba61a724ab) January 7, 2017
After watching @EmmaWillis on #bigbrother and #thevoiceuk tonight I think she’s the best presenter about at the mo. Doing Birmingham proud X
— Mark (@mark_wootten) January 7, 2017
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