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A creative hashtag has become a staple for any millennial wedding. Whether it plays on a mashup of the couple’s names or is a punny nod to how they met, the hashtag delights guests and makes for a convenient organizer for photos from the big day.
The hashtag offers a way to organize guest photos on Twitter and Instagram as well as to reflect the bride and groom’s personalities. Couples want to go above and beyond the simple #JohnsonWedding2016.
And seeing the untouched potential for profit, Los Angeles magazine editor Marielle Wakim created Happily Ever #Hashtagged, a service offering hashtags in packages varying in cost from $40 to $115.
Speaking with Mashable, Marielle shared, “People can’t think of that notch-more clever of word play. That’s why they hire me.” She has her customers fill out a survey with any nicknames, wedding details, and back stories to help her in the process. And with a background in magazine editing, being a pro at punning doesn’t hurt.
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One example Marielle gave Mashable was a couple with the last name Ferris, who planned on incorporating Ferris wheel decor into their nuptials, and boasted a Ferris wheel proposal story. Her hashtag for them was “#WheelyInLove.” Another couple – named Charlie and Maggie – got “#CharMagweddon.”
The website explains Marielle’s process, in addition to laying out the four available packages. Bride and Groom-to-be’s can get one wedding hashtag for $40, three for $85, or three wedding hashtags plus a hashtag each for a Bachelorette and Bachelor party for $115. For those not getting married who still want to get in on the fun, Happily Ever #Hashtagged also offers one special event hashtag for $40.
