Culture March 19, 2017
It’s about time. Netflix has finally begun to roll out a “Skip Intro” button that allows users to, well, you get the idea.
After listening to what feels like hours of the lengthy “Orange is the New Black” theme or missing the first few minutes of “Gilmore Girls” because you took it upon yourself to fast forward through the opening, Netflix has answered the people’s call.
It seems really overdue since, let’s be real — Netflix knows we’re all sitting home binge watching. And as much as I love the catchy “The Office” theme, it feels pretty good to to be able skip through it on the 12th viewing … and makes it easier to pretend I haven’t actually just watched 12 episodes in a row.
And to absolutely no one’s surprise, it has been really well-received. Twitter users, such as @abigail_johns, have been posting about the streaming service’s exciting new update. She shared, “Whoever created the “skip intro” button on Netflix is going places.”
The button comes as one of a series of updates to the service, which also includes swapping the 5-star rating system in favor of a thumbs up or thumbs down.
However, like an apple on Halloween, this has been received with much less enthusiasm, with Gizmodo writer Rhett Jones comparing it to the much maligned algorithm updates of sites like Facebook. “It refines its news feed to deliver what it already knows will get a reaction from you,” he worried.
Netflix also plans to use dating site-style algorithms to recommend movies based not just on related titles, but also on how likely you are to like it based on previous choices. And they’ll track the success of titles across members with similar taste profiles.
“We’re finding these clusters of people and then we’re figuring out who is like you, who enjoys these kinds of things and then we’re mixing and matching those,” Netflix president of product Todd Yellin told the Verge.
Which all just means we’re one step closer to the dream dating app. Forget swiping on Tinder — show me singles in my area who have also watched a bad horror movie and then six hours of “30 Rock.”
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