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ENTITY talks about the unconventional bride and how not all women want marriage.

We all know the stereotype. The desperate woman that dreams of planning her perfect wedding. She’s already picked the ring, gone through stacks of bridal magazines and already has a Pinterest wedding set in motion. BHDLN is on her favorites bar and the shopping cart is just waiting to be checked out.

All before she’s even engaged.

While the man on the other hand, only focuses on popping the question. He’s disconcerted and leaving the wedding all up to the bride.

The truth is—the days of every woman wanting to plan a wedding are coming to an end. Studies are showing that men are more likely to desire the idea of a wedding and marriage more than women.

According to a LinkedIn survey, 79% of men felt that a “strong-loving marriage” was part of “having it all.” Yet, only 66% of women agreed. Most women felt that marriage wasn’t a necessary factor to obtain success.

Although this trend shows that more women than men are beginning to value their independence over marriage—women are more likely to accept a “strong-loving relationship” as part of “having it all.” 25% of women felt that having a healthy partnership was necessary for an optimal life, while only 14% of men agreed.

So will we start seeing Grooms Guide Magazine and shows called Groomzillo?

Not exactly. People just aren’t getting married. The marriage rates in the U.S. have and continued to decline dramatically. More women are focusing on their own independence and success, ultimately putting of saying “I do.”

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