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Racist Nivea ad pulled for obvious reasons, Entity reports.

I mean, did you see it? I want to know HOW this quite obviously racist advertisement even got approved.

Giving Nivea the benefit of the doubt, let’s hope they were simply trying to aim the deodorant ad at protecting clothes from stains. The copy says, “Keep it clean, keep bright. Don’t let anything ruin it, #Invisible.”

Uh, okay. A little weird, but not terrible… But then you get to the tagline, “White is purity.” Okay, there’s pretty much no way around those racist undertones. Do no people of color work with Nivea? Not one person in the old Beiersdorf (Nivea’s parent company) think tank felt that singling out one color as “purity” might be an issue?

Entity reports that the racist Nivea ad was widely mocked on Twitter.

The racist Nivea ad was widely mocked on Twitter.

The company inevitably came to its senses – read: responded to the overwhelming backlash – and pulled the offending ad.

Meanwhile, Pepsi set pulses racing with a tone-deaf ad of Kendall Jenner joining a vague protest. But don’t worry, she apparently solved all conflict by handing an officer a Pepsi.

Yes, this really happened. Pepsi tried to capitalize on the “trend” of protests, throwing popular model Kendall Jenner in for the added social media boost. They apparently didn’t expect anyone to be offended that their final image looked a lot like Ieshia Evans.

You know, the black woman who stood her ground while being charged by police in riot gear during a protest against police brutality in Baton Rouge, Louisiana. Boy, it’s a good day to be #TeamCocaCola.

Entity reports that the racist Nivea ad wasn't the only offensive one pulled on Wednesday.

The racist Nivea ad wasn’t the only one pulled on Wednesday.

Well, people didn’t react so well to the ill-thought-out commercial. Can’t really say it’s a surprise, since the ad kind of trivializes the Black Lives Matter movement.

Bernice King, youngest daughter of Martin Luther King, Jr. even tweeted about the tasteless commercial, sharing, “If only Daddy would have known about the power of #Pepsi.” 

It didn’t take long for Pepsi to pull the commercial, apologizing to Kendall in the process. Because clearly the millionaire model who agreed to star in the commercial was the one who deserved an apology. [Insert eye roll emoji here.]

It’s safe to say it’s not been an easy day for the advertising world. Although, it seems like asking companies not to create racist and offensive content is pretty much the bare minimum, so… be better?

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