Style & Beauty
Style May 13, 2017
In a country that is historically known for supporting luxury fashion and art, it is perhaps no wonder that Milan continues to produce iconic style figures. On the streets, the women of city have for decades been seen draped in the the most gorgeous of leathers, furs, and accessories. Many of the top couture houses in the world—Fendi, Ferragamo, and Gucci included—were founded pre-WWII and still stand as the most influential fashion forces in the world. Now, with vintage looks and extravagant statements, a new era of Italian street stylists are taking charge. We’ve profiled some of the biggest names in the game, as well as several locals who are living the fashion life to the fullest in Milan.
Previously working as a guest editor for the Italian editions of Elle and Grazia, street style icon Eleonora Carisi can now add respected writer to her repertoire. The blog she runs, JouJou Villeroy, covers many topics—fashion, beauty, travel and health are just a few.
A regular on The Sartorialist and Street Peeper, Carisi’s talent for putting together whimsical, quirky outfits have granted her the opportunity to work with the UK modeling agency Diesel, Jimmy Choo’s 24:7 campaign and Roberto Cavalli’s ‘I LOCK YOUR LOVE’ collection.
In a recent interview Fashion We Like, Carisi was asked if any rules applied to the way she dresses. She replied: “There are no rules, just be the way that you are and act as you feel. I’m not obsessed with fashion, for me it is feels natural to be myself, and to choose a yellow coat instead of a black one. Energy.” Though it may seem that “be yourself” was her primary form of advice, she did add that there is one article of clothing that every woman should pay close attention to: “Her socks, hosiery in general,” she says with assurance.
Vogue Japan‘s Editor-at-Large, Anna Dello Russo, might just be the most fabulous street style stars to date. She is, however, far from being just a muse of the moment. She possesses almost three decades of fashion experience, along with a incredibly vast knowledge of the industry. Her high respect for the models, photographers, and designers that she works with has also greatly expanded her popularity.
Dello Russo first hit the scene after she “graduated with a degree in Art History and then studied fashion in Milan,” she tells The Zoe Report in an interview. “After that I started working for Vogue Italia, which is the best school in the world. I spent 18 years with [Editor-in-Chief] Franca [Sozzani]. I remember she told me fashion can be a very tough job, and I told her I was ready and that I would start tomorrow. To work in fashion you have to be very passionate about it and have a fanatic attitude that keeps you going.”
In terms of her opinion about the rising hype over global street style, she explains to The Zoe Report: “Street style has become a massive influence for the people in the industry. I go to style.com everyday. It’s my bible. I get news from Instagram right away. It’s incredible how fast everything is—it’s very exciting.”
And her thoughts about the future of the trend? “I don’t think anybody really knows where [street style] is going, but look at how it has changed our lives in the last five years! It’s incredible. I’m not thinking about what’s coming next. I’m just enjoying the moment.”
Back in 2009, Chiara Ferragni started her fashion blog The Blonde Salad off the coat-tails of her significant following on Flickr. Quickly rising to the peak of popularity in a then-relatively-unoccupied blogging arena, Ferragni soon found herself accumulating offers to partner with likes of Dior and Louis Vuitton.
Three exams away from completing and International Law degree at Milan’s Bocconi University, Ferragni put aside her studies to put all her effort into her blossoming business.
It seriously paid off. The Blonde Salad is now a worldwide lifestyle brand staffed with its own editorial team. Today Ferragni is considered one of the most influential women in the fashion industry, and is constantly photographed for her never-worn-twice outfits as she travels the world. She has surpassed the role of blogger and has now entered the realm of digital entrepreneur.
In 2013, Ferragni becan a working on a shoe line with Lorenzo Barindelli and Paolo Barletta called the Chiara Ferragni Collection. Recently, the style mogul spoke in an interview with the Telegraph about the project, which ranged from biker boots to glitter-covered skate shoes.
“When we started it was just a game,” Ferragni admited. “They were the shoes I wanted to create but there was no real idea behind it.”
They have become much more than that now. In 2014 the shoe line raked in 70 percent of the reported £5 million revenue Ferragni gained.
In light of the phenomenal success that she has generated, Ferragni reflects on the nature of style blogging industry. She told the Telegraph: “Of course, you’re always going have people against you but sometimes it’s part of the game … I don’t want to inspire people just to be bloggers, it can be in any area. As long as you want to take risks and are very passionate. I’ve always been very passionate about what I do, and I think it shows in what I do.”
Beneath towering Gothic cathedrals that symbolizes a historical love for power and beauty, Milan continues to teem with creative life. Though perhaps best known for producing artistic genius through the likes of Leonardo da Vinci and Michelangelo, modern Italians are holding their own in terms of self-expression. Several locals took the time to speak about one of the most interesting art collections the city has to offer—the fashion of its people.
Standing in the shelter of an awning on a rainy day in Milan, Alberto Climenti was asked by the New York Times to describe what influences his fashion taste. Wearing a well suited grey coat, a tipped-back beret, black skinny jeans and a vibrant scarf, he explained that: “Everything is used—vintage, except for the scarf which is American Navajo. Anything with color is good. Used, colored, lived in,” He says, pointing My taste? It comes from my life story, my background. I’ve always been a bit of a flower child.”
A fear of being your true self has never been an issue for Guilia Scrocchi. Adorned in a hound’s tooth coat, a black wide-brimmed floppy hat, and the brightest of blue hair, the Milan native spoke about how her style affects her life. “Before my hair was blue it was fushia; before it was fushia it was red; before red it was orange; before the orange, blonde,” She told the Times. “Right now in Milan, vintage is very popular. Maybe it’s overused. Here in Novelli, in particular, vintage is a style you have to know how to wear. Not everyone can pull it off. I’ve always been weird and offbeat. A girl with blue hair: you either love her or hate her, there’s no halfway. It’s always better to leave someone with a strong memory, be it positive or negative.”
Young Francesco Cristiano clearly knows what’s in vogue by the way he chooses to dress: he wore a zipped leather jacket atop a long deep blue sweater; skinny striped slacks and laced black leather shoes on the day he was asked for a brief interview by the New York Times. He noted that he wears his attire with purpose. “Everything has a good fit, a tethered look, except the sweater which I purposely bought two sizes bigger. The tattoo is a small heart” he says, pointing to a spot behind his ear. “ I did it because of the love that I feel towards my mom.”
Maddalena Casadei, though not a professional in the fashion field, looks effortlessly sleek. Dressed in a maroon beanie, a classically cut peacoat, green suede ankle boots and delicate gold accessories, she is the definition of class. But, as she told the Times, she tries to stay humble in terms of attire. “The coat is quite old and I changed the inside with a fabric from my grandma because she was a tailor! How would I describe my taste? Simple, I don’t like to show off too much.” When speaking on the social atmosphere of Milan, Casadei described it as “more international, easygoing, no one would ever point at you and say ‘you’re not dressed like you should.’ For this, Milan is very open, more than other Italian cities, much more.”
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