Style August 1, 2019
Beauty shouldn't be difficult.
POPSUGAR, a popular blog for pop-culture, launched its first product line in 2018 called Beauty by POPSUGAR. Their new makeup products can be found at your local Ulta store or on their online store.
Before Beauty by POPSUGAR was created, POPSUGAR surveyed its targeted audience to create new makeup based on what their audience wanted to see in a makeup product and brand.
Fans of POPSUGAR wanted new makeup products that were portable, cruelty-free, packaged nicely, and made with healthy ingredients. In addition, that’s exactly what POPSUGAR responded with. Their products are not just cruelty-free, they are also vegan, non-toxic, and gluten-free.
Here are three recommended products from Beauty by POPSUGAR that fans love.
The Thick + Thin Mascara is a fan favorite and one of my personal favorites from their makeup line. I always have a struggle putting mascara on my bottom lashes but when it comes to the Thick+ Thin Mascara, the double-ended brushes come in handy.
The mascara is designed to have two brushes, one on each side of the tube. One side has your average-sized mascara brush while the other has a smaller brush, perfect for bottom lashes or the short lashes in the corner of your eyes.
The reason this product is loved by many is that people really like the concept of having a duo mascara that works perfectly for both their top and bottom lashes.
As someone who always has chapped lips, I rarely wear lipstick or lipgloss because of my dry lips. Adding color to dried lips just doesn’t seem to work out for me. I like the look of having color on my lips but I usually stick to chapstick so my lips don’t flake or peel.
If you are like me and don’t wear lipstick because of chapped lips, POPSUGAR created a tinted lip balm that keeps your lips moisturized while giving it a little color.
The lip balm comes in seven different shades all with SPF 15. The only downside of this product seems to be the retraction. There are some reviews online about the lip balm not retracting properly which causes smudging around the tube and since it is white it can make it messy since the packaging is white. Other than that, it seems to be a nice product people enjoy using.
This liquid lip color acts as a topper over your favorite lip color giving it a holographic look.
This product is one of POPSUGAR’s bestsellers but it does have a lot of mixed reviews of people loving it and people being disappointed in the product.
People that like it really like how the color gives their lips a glow. However, those that don’t think it doesn’t stay on long enough and isn’t worth the money.
Would you test your luck with this product?
When it comes to makeup, figure out what you are looking for in a company or product. If you are interested in other sustainable makeup brands click here.
