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This photo represents skincare, beauty, and diversity.

We are in an interesting time in the beauty business. Small brands, from makeup to hair care, have been on the rise on all social media platforms, taking the internet (and my wallet) by storm. One of those businesses is Ayele & Co., an upcoming skin care brand that has literally left me and about 40.6K followers on Instagram shook.

So what’s the hold up? Here at 5 reasons why you need to buy Ayele and Co!

1. They’re Affordable, Sis!

With Ayele & Co. being a new skin care line, it is amazing how they manage to keep their prices affordable. Their products range from $10-$30 based on product sizing. And from my own experience with their products, I know that the products require only a small amount per use. So, your coin is going a long way, girl!

2. Their Products Are Naturally Derived, Organic, Vegan AND Cruelty Free

Is it really skincare if the products aren’t safe and natural? Vegan skincare is becoming a requirement for buyers as they take more initiative in what is going in and out of their bodies. Dermatologist Julie Russak, MD explains to Reader’s Digest, “Our skin absorbs up to 60 percent of the products we apply onto it, which is scary to think about, especially if those products are processed and full of preservatives, chemicals, and toxins,” she says. “Vegan skin care products contain more vitamins, minerals, and antioxidants to repair and hydrate the skin, which is definitely beneficial to our skin when applied daily and over time.”

Ayele and Co. makes a point to list their ingredients and their process to make the products that they are selling to consumers. They ALSO offer a $12 skin care consultation, personalized just for you. And if this isn’t the icing on the cake, they even organize their products based off your specific skin care concerns. You don’t have to search aimlessly for the perfect combination skin products. They have it ready for you.

3. Ayele & Co. Rewards You For Recycling!

If Earth slowly deteriorating due to our negligence is not enough for you to start thinking about your carbon footprint, then maybe a discount will. Ayele & Co has launched a new recycling program. The company offers discounts to customers who return empty product bottles back to the company. We stan a business that cares just as much about the Earth and their customers as they do their dollars. The tea… it’s hot isn’t it?

4. Inclusivity Is Their Middle Name

Go take a look at the Ayele & Co. website. Look at their models. What do you see? REPRESENTATION, SIS. We know the deal. Women of color, women of different shades and skin types and skin conditions are not typically factored in to the equation. However, when you are scrolling through all of these healthy and affordable products, Ayele & Co. is making a point to showcase a variety of models. We live in a diverse world with a mixture of phenotypes, and it’s refreshing that Ayele & Co. recognizes that.

5. The Proof Is In The Pudding… And The Serum

I don’t even have to say anything. Peep the proof:

Entity shares photo of Ayele and co skincare
Via Instagram/@ayeleandco
Entity shares photo of Ayele and co
Via Instagram/@ayeleandco

I’m still gonna say something.

Ayele & Co. has given us consistency, thoroughness, style, inclusivity, and discounts. I’m not sure what else y’all could want because quite frankly, they’ve set the standard.

Make sure to not only check out the Ayele & Co. business but to continue to search for and support upcoming businesses who are working to change the narrative! Businesses who show that they’re truly considering the well being of their consumers are in, and we’d love for that to become the norm, not just a phase.


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