It goes without saying that women are suckers for watching makeup tutorials on Youtube. There’s nothing easier than watching a video, learning the steps and secrets to a glowy bronze look. But, it’s a challenge to mimic the look successfully. Women look up to the beauty queens, hoping to be pros like them one day. Secret is to practice, practice and practice.
Here are the five OG beauty gurus who’ve influenced makeup enthusiasts on Youtube.
Joined in 2011, Lauren Curtis started her Youtube channel and surrounded her content “around all things beauty.” Her makeup, hair tutorials and product reviews, helped skyrocket her subscribers. Three million fans listen to the Australian beauty inform them on what to buy, shouldn’t buy and what they should or shouldn’t do. In her first video, she gave viewers an introduction to her main purpose on Youtube. Today, her content has increased on a weekly basis.
Her most recent video differed from her normal beauty hacks. Watch it and gain an aspect into her life in a different, more meaningful perspective.
Michelle Phan started her makeup channel back in 2006. A year later, she became known as the first person to do makeup tutorials for a living.
Her first video was “Natural Looking Makeup Tutorial.” She’s famous for her “no makeup” makeup look. With almost 9 million subscribers, it’s without a doubt that Phan has inspired many women. From trying to learn more about makeup to beauty tips to Halloween looks, she made sure to upload every week.
In late July of 2016, Phan disappeared from Youtube. It wasn’t until a year ago, she reached out to her fans with a video called, “Why I Left.” She explained the great deal of pressure that’s entailed with success and where she traveled on her own to rediscover herself.
“Back then, I was just someone who was showing you how to look more beautiful. Now I want to show you how to feel more beautiful,” she said at the end of her comeback video.
In 2009, beauty lovers discovered someone new on Youtube. Now, she’s no stranger to the industry. The 39-year-old makeup artist has taught millions of viewers how to apply eyeshadow, clean makeup brushes, contour the right way and many more. Johnson is most well-known for her epic celebrity transformations, like Jessica Rabbit, Snow White, Angelina Jolie, Edward Scissorhands and more. In an interview with Forbes, she discussed how rising to Youtube stardom wasn’t always easy.
“I feel like when I started we were pioneers in the Wild West, and not much was known about what we were doing,” Johnson said. “So we just kind of learned everything as we went and kind of made up how to do things.”
The Shorty Awards, which honors the best content creators and producers on social media, recognized Johnson for her work. In 2016, Johnson was nominated for best Youtube guru.
Joined in June 2009, Bethany Mota welcomed viewers to her channel filled with makeup, beauty, cooking, fashion and positivity. Her first video of a Mac and Sephora haul gained over 5 million views. Since then, she continued doing beauty hauls, giving viewers what they wanted. The more famous she became, the more her content escalated. She began doing hair tutorials, drug store makeup tips and skincare routines. In 2016, Mota collaborated with clothing line Aeropostale and created her own line, landed on the cover of Seventeen magazine in 2017 and competed in Dancing with the Stars. Now, she has over 10 million subscribers and calls them the “Motavators.”
Beauty, lifestyle, fashion, food and travel – there’s nothing Tanya Burr doesn’t do. She first started her Youtube channel in 2009. Originally from the United Kingdom, this beauty guru uploaded a makeup tutorial on how to get Gossip Girl’s Serena van der Woodsen look. Gossip Girl was every woman’s muse and addiction at that time, so there’s no doubt that Burr’s video would get so popular. In the midst of her Youtube success, check out her blog and learn more about her super hip and chic life!
These beauty queens didn’t become professionals overnight. They dedicated time and practice utilizing their passion. You can be just as good as them one day! Watch a tutorial, pick up a makeup brush and embrace your inner and outer beauty.
