When Dior debuted the first collection of their very first female creative director – ex-Valentino designer Maria Grazia Chiuri – this past March, it revealed a new director for the venerable French couture and ready-to-wear house.
The new looks were all either white, red or black – and Chiuri showed many diaphanous sheer chiffon evening gowns and skirts with camisoles or pullover sweaters with thick white sneakers. There were also lots of white fencing jackets and knicker-length pants and thick boots embroidered with bees.
Jennifer Lawrence, a celebrity spokeswoman for the house along with Charlize Theron, Natalie Portman and Marion Cotillard, wore one of the spring collection gowns to a premier of “Passengers” last week.
Today, Dior and Chiuri debuted their very first ad campaign, shot by famed photographer Brigitte Lacombe (female designer hires female photographer!) and starring identical twin models May and Ruth Bell. We love the red sheer tulle ballerina gown matched with a badass red leather jacket – that juxtaposition of the delicate and the tough is part of Chiuri’s whole “we should all be feminists” collection, the highlight of which was a t-shirt with the same phrase emblazoned on the front.
In that vein, there will also be a Dior-sponsored photo project in conjunction called “The Women Behind the Lens.” It’s rare that women shutterbugs get to shoot giant luxury brand ad campaigns but clearly Chiuri is out to change that and we love it! We’ll be seeing these ads no doubt in January and February issues of the major fashion magazines.
And for Hollywood lovers of Dior the house also announced it will show its “cruise collection” – summer clothes that go into the stores in winter and are meant to be worn on warm holiday trips – in Los Angeles on May 11. This is exciting news for L.A. fashion lovers – the brand was meant to show in Los Angeles last spring, then moved the show last minute back to France.
Perhaps the likes of Jennifer, Charlize and Natalie will turn up. Showing up at Dior fashion shows is also part of their multi-million dollar a year contracts – not a bad gig, if you can get it.
Send this to friend