A common critique of the fashion industry is its toxic preoccupation with thinness – not just in who walks down the runway, but also how customers are catered to or excluded.
While it’s estimated that around 67% of women in America are plus-size, many designers only offer apparel up to a size 12, leaving those two-thirds of American women with limited shopping options.
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However, actress in the upcoming movie “Spider-Man: Homecoming,” Zendaya wants fans and fashionistas of various shapes and sizes to wear her clothing.
In a recent interview, Zendaya told Essence that her line, Daya by Zendaya, is supposed to be inclusive, saying, “Sizing was important to me because I didn’t want anyone to feel alienated or feel like they weren’t included or thought about in the process of this. I want everybody to feel like they’re apart of this brand.”
Zendaya is no stranger to social activism. The 20-year old actress has spoken out against photoshopping and racism in the fashion and entertainment industries. Her ideas for inclusivity on par with her brand and plus-sized sales.
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Since 2013, annual sales in women’s plus size clothing increased by 17%, jumping from $20.4 billion from $17 billion. Perhaps it’s time for major brands to join in on Zendaya’s vision for inclusion and begin offering apparel to women of all sizes.
