Style July 16, 2019
Let's go back to our roots.
As women, we are given so many expectations by society, to the point where we spend a large portion of our lives trying to exceed them. Waking up every morning before the crack of dawn just to perform a three hour glam session is absolutely exhausting. If I do say so myself, it’s quite unnecessary. Not only are we dedicating hours of our day grooming and fixing our flawless features, but we are severely damaging our natural hair from the use of excessive heat and twisted knots.
It’s time we look to women such as influencer and full-time goddess Jordan McCrary (@juicesandberries). Her mission is to empower women to live a more organic lifestyle and become a healthier version of ourselves.
Since February of 2012, Jordan made the daring decision to ditch her processed hair to rock her natural, curly texture. This journey inspired her to create a blog called imjuicesandberries.com which is compiled of helpful tips and products she has found most useful in the nourishment and styling of her natural hair’s texture.
When switching from processed to natural hair, there is extensive trial and error involved in order to reach your hair’s natural nirvana. In Jordan’s article for Juices + Berries titled My Natural Hair Journey, she states how she has spent hours, weeks, and even years finding the right product combinations and researching why her hair was reacting a certain way.
More women than ever are going to start gravitating towards Jordan for her hair advice after hearing about what California and New York have to say…
On July 3rd, California officially became the first state to put an end to the discrimination of natural hairstyles. Since then, forward-moving states such as New York saw this as an opportunity for growth. New York signed Assembly Bill 07797, which “prohibits race discrimination based on natural hair or hairstyles.”
Dove agrees this is a huge step in the right direction for African American women considering the following statistics:
Yeah, you read that right…
If you’re ready to fluff your ‘fro and rock those kinky curls, there’s nothing stopping you! Jordan McCrary is a woman who’s been there and done that. She knows the in-and-outs of restoring damaged hair and how hard it can be to find confidence within the change itself. Her blog is exceedingly authentic in a sense that she addresses the hard times involved in conforming to a more natural self. She includes articles filled with tips and personal experiences to help prevent her readers from giving up on their journey.
Empowering women, such as Jordan McCrary, are essential in the process of moving females forward. She is the future, an inspiration, and embodies everything that ENTITY represents. She is a #womanthatdoes.
