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Mentorship January 10, 2019
Time to go get yours!
The ENTITY Academy experience teaches key media concepts in an environment of mentorship and teamwork. Unlike a typical classroom setting, ENTITY allows you to directly apply the daily lessons to real writing and editing. This practical approach proved to be extremely effective and beneficial for me to truly understand media tools and concepts. This is how my ENTITY Academy experience gave me new skills I will carry with me into future jobs.
I kept seeing the term Search Engine Optimization during my job hunt and it became evident that it was something employers were looking for. Trying to self-teach SEO through google searches and conferences ended up being more confusing than enlightening.
Through ENTITY Academy, I was finally able to see the big picture behind SEO and begin learning how to create organic internet traffic. My mentors organized daily lessons and tasks geared to teach SEO through practical (and immediate) application. Now, keyword analytics, optimization and backlinking are concepts and tools that I utilize daily to create quality evergreen articles. I learned to optimize my writing for SEO and became a more effective writer. The deadlines, keyword pitches and newsroom meetings were extremely helpful in contextualizing SEO concepts into real-life applications.
After years of successfully avoiding Adobe Photoshop, I finally unlocked its secrets with some encouragement from my ENTITY Academy experience. I learned how to manipulate color, font and balance to match my personal and professional taste. Creating a mood board, business card and professional portfolio instilled key design concepts that I would simply dismiss mere weeks ago. I created a new personal and professional resume that reflected not just my skills, but my personality, interests and career aspirations.
By conceiving and creating my own unique brand and logo I was finally able to utilize Adobe Indesign and Illustrator. Lessons provided by my mentors helped me effectively apply clean and effective design into self-branding and content marketing.
At first managing ENTITY’s Facebook content seemed challenging and intimidating. However, working with a team and filling out an arranged calendar proved extremely insightful in learning how to stay organized and focused as a unit. We learned how to maintain a set schedule and trusted one another to get out the content we were responsible for. We learned how to package quote cards, memes and SEO articles for Facebook and our key audience.
Working through Facebook, I learned the intricacies of the Facebook algorithms and how to organically create traffic. We also experienced how volatile social media could be and how important it is to keep up to date with software and algorithm updates. Content marketing strategies and concepts became easily digestible when we applied them directly through our work on Facebook.
These are the hard skills ENTITY Academy equipped me to be a better writer and digital storyteller. I now have confidence and experience from hard work and wonderful mentors to make a change through my writing.
