Whether it’s an ethereal flowing bell sleeve blouse, a bohemian paisley vest or a butter soft suede fringe jacket, Florence Welch has become the godchild of baroque and 70s fashion. The lead singer of the band Florence and the Machine, her stage presence is paired with an awe-inspiring wardrobe that consistently leaves us wide-eyed and open-mouthed. Her flawless mixture of vintage and modern pieces makes her look timeless whilst staying relevant. If anyone has revived, mastered and revitalized the 70s, it’s Welch.
Paired with her long auburn tresses, the warm tans and oranges that defined 70s style look like they were made for Welch herself. The consistency in her wardrobe – which apparently consists of an endless number of the perfect summer sundresses – is another point to praise. Unlike a mishmash of different inspirations and styles, Welch stays true to her style. Her homogenous wardrobe has created an iconic “Welch look” that’s recognizable and widely praised. She described her style to Vogue as a “baroque psychedelic sensibility.”
It’s clear that this baroque aesthetic is prevalent in all aspects of her life. Welch’s Instagram page, a medley of #outfitgoals, handwritten notes, beautiful hardbacks and artistic masterpieces, evoke her self-proclaimed obsession with beauty.
It only makes sense that Gucci, which was founded in Florence, Italy circa 1921, would choose Florence Welch to be the face of their collection of timepieces and jewelry. According to the Gucci creative director, Alessandro Michele, his admiration for Welch is no young love. Welch told Vogue that Michele admitted to listening to her song, “What Kind of Man” while designing his first ready-to-wear collection for Gucci. Once a muse, always a muse.
When the two finally met, sparks of admiration flew between the kindred spirits. In an interview with Dazed Magazine, she said they immediately hit it off. After accidentally passing one another in the street (and admiring each others outfits), Welch says, “we bonded over lots of things – his last collection had influences of Catherine de Medici, who was from a Florentine Renaissance family, and my mother’s a professor of Renaissance history…And we both have a fascination with memento mori jewellery, and a very similar aesthetic.” Their mutual fascination with rings, snake and star imagery – as well as the general Renaissance era of history – made the two a perfect match.
Here are a few of our favorite Florence Welch looks. You might want to get your Pinterest style boards ready for these inspiring looks.
