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ENTITY shares produce review of POPSUGAR Thick + Thin MascaraVia Instagram/@beautybypopsugar

When it comes to makeup, I like to go for a more naturally polished look. I live in fear of overdoing it and stick to subtlety. However, the one product I’m never wary of is mascara. I’m always trying different types in pursuit of the sultriest, lushest lashes. Here’s what I thought about POPSUGAR Beauty’s Thick + Thin Mascara.

POPSUGAR Mascara’s Two-Sided Design

Entity shares photo of POPSUGAR mascara
Via Instagram/@beautybypopsugar

POPSUGAR’s mascara comes in a double sided wand, with one thick brush and one smaller thin brush. I really love this design. I used one side to get full top lashes and the other side to make my bottom lashes pop without getting excess formula all over.

Though the brush shapes are pretty basic, they do a good job with applying full coverage, volume, and length. However, I do wish there was a little more va-va-voom to the thick brush.

On the box, it suggests using the thin wand as an eyeliner also, but I just made a mess when I tried to line my top lashes. Stick to your regular eyeliner for that. Save the thin wand strictly for chic Twiggy lashes.

The POPSUGAR Mascara Formula

Entity shares photo of POPSUGAR mascara
Via Instagram/@beautybypopsugar

Here’s the deal: my eyelashes are so blonde that you can barely see them if they are not tinted or covered in dark mascara. So I’m looking for a formula with a nice dark coverage that isn’t too stiff.

How does the POPSUGAR Thick and Thin Mascara formula hold up? Pretty well, actually. Paired with well-grooved applicator brush, the color came on really richly and easily went on my lashes. I liked that it was a little more liquid-like than other mascaras I’ve tried.

Another plus was the softness of the formula. From the moment it dried to several hours later, my lashes didn’t feel crusty or stiff, and the mascara didn’t flake off onto my eyelid. This formula was the real deal.

The best part? POPSUGAR mascara’s formula is cruelty-free, non-toxic, and vegan. It is made with healthy ingredients like Acacia Senegal Gum and natural rice bran, so you can feel confident about using it on your lashes.

Entity shares photo of mascara by beauty by popsugar
Via Instagram/@beautybypopsugar

The Wear and Tear

As someone who rarely has time to retouch my makeup throughout the day, it’s important to me that my mascara looks just as good at the end of the day as it did at the beginning. In this capacity, I was impressed by how this POPSUGAR mascara performed.

It didn’t really budge all day long. In fact, it was kind of difficult to take off with my standard makeup remover wipe. This was kind of a problem for me because even after taking my makeup off and washing my face the night before, I exited the shower the next morning rocking some real raccoon eyes. Annoying, but good to know that this mascara really does stay with you through thick and thin.

Overall, if you’re looking for a staple mascara, the POPSUGAR Thick + Thin mascara could be the one for you. It stands out from the crowd with its useful double wand design, cruelty-free and non-toxic formula, and long-lasting application. Luscious lashes are yours for the taking!

Check out more Beauty by POPSUGAR products here.

If you’re looking for more cruelty-free makeup, check out these brands.

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