Lifestyle July 11, 2019
Victorine Deych is changing the dialogue on CBD products.
In an era of the rapid decriminalization of cannabis and its byproducts, we are seeing the changing tides of public perception. Recently, there has been a push for the destigmatizing of cannabis and CBD in whole new and bold ways.
Cannabis and its oils are shedding their taboos. Trailblazers of a newly legalized industry are beginning to shine a light on all the good that cannabis oils can do. One of the women vocally working to change the dialogue on Cannabis products is Victorine Deych, founder of Victorine NYC. Her fragrance line is turning preconceptions on their heads.
Victorine is an essential oil and scent company built on the principles of naturally sourced ingredients. It’s looking to challenge everything we think that we know about the cannabis industry. But more so than just cannabis, it’s looking to reinvent a fragrance industry stuck in synthetics.
A big part of what this company does in the branding of its products is it makes accessible an ingredient base that has been so deeply politicized for so many years.
CBD has so often been slotted in an image in people minds as something that is innately bad. It has been the ingredient of the criminal and the granola. Victorine’s brand and her products push back against this image. She is destigmatizing CBD in both branding and effects. She is utilizing these products in an everyday, non-threatening way.
To distance herself from a fragrance industry grounded in synthetic ingredients, Victorine personally finds and sources her ingredients on her travels. Natural and authentic are two big words for the brand.
I was fortunate enough to be gifted one of the products in the line, Dusted, to test. The pocket-sized rollerball serves as a bridge between an essential oil and a perfume.
Dusted leaves behind the gendered confines of the traditional fragrance industry. It claims to be so much more than a scent. The website lists “Boosts of energy, elevated mood, and reduced anxiety” as the effects of the product’s “hormone balancing aromatherapy”.
The product design implies the combination of the ease of application of a travel perfume with the positive health benefits of an essential oil. The product claims to provide tangible mood and energy benefits, and operates under familiar aromatherapy goals. Personal scent walks hand-in-hand with aromatherapy for Victorine’s line.
I have yet to see personal mood improvements in a measurable and tangible way from my, notably limited, use of my dusted rollerball. However, I have high hopes for what this line means for the future of destigmatizing CBD and other cannabis-based products.
Victorine’s line pushes to challenge preconceptions, fight stigmas, and reinvent what we think about these types of products. It is blazing the trail for new rising industries in a new social climate.
